Introduction
A press release is a document that you send to news outlets about your company or project. It’s an opportunity to tell the world about your latest accomplishments and get some positive attention for them. But how do you write a good press release? This article will walk through all the steps involved in crafting a press release format that is both professional and compelling, from research to writing and even graphics!
Research news outlets to which you’ll send a release.
Next, you need to find news outlets that cover similar stories. This can be difficult and time-consuming, but it’s worth the effort. If your business is new, it may already be covered by local papers or industry magazines. Look beyond these publications and their websites—you want to look at regional or national publications as well.
Once you have a list of potential targets that fit your criteria (ease of access to readers; relevant content), send them an email announcing the launch of your business and asking if they would consider covering something related in their publication. Be sure to include details about how much coverage would cost if they agreed!
Write a catchy headline.
Now that you've got your press release template written, it's time to get ready to submit. The first thing you need to do is write a catchy headline. This will be the most important part of your email, so make sure it stands out and catches people's eyes. It should be short but not too short—you want people reading through all of their emails so they don't miss anything important!
In addition to being catchy, it should also be interesting and informative for readers who aren't familiar with what the company does or how they can help them achieve their goals (or obtain free samples). Remember: when writing headlines for press releases, keep in mind that these words will appear on every single piece of content related by this organization—so make sure they're interesting enough so that readers don't skim over them fast enough before moving on down their list!
Another tip: use action verbs like “you” instead of nouns like “we” because these words show interest from an external perspective rather than just stating facts about yourself or others working within the same building."
Make your first sentence count.
The first sentence of your press release sample is the most important and will be read by many people. It should feature the most important information, so it’s crucial that you make sure that this sentence grabs their attention from the get-go.
Make sure it's short and sweet; something like “We are proud to announce our new partnership with XYZ Company!” isn't going to be very effective as a headline or opener. Try something more direct: "Here at ABC Corporation, we're excited about our new partnership with XYZ Company."
Write in active voice whenever possible (the subject performs an action). For example, say instead of "We are pleased" or "We welcome" etc., say something like "XYZ Corp has agreed" or "XYZ Corp has added itself as one of our valued partners." This will help convey immediacy and excitement about what's being said - which is exactly what you want in your press release!
Answer the questions who, what, when, where, why and how.
The first thing you should do is answer these four questions: who, what, when and where. What does that mean? Well, for starters it’s important to know who will be receiving your press release. If you don’t know this person or company then there’s no point in sending out a media release template because they won't be able to read it anyway!
Next comes asking yourself some more specific questions like what exactly is happening with this particular project/item/business? Is there something new that has been added into their lives since last year (or even just last month) which could make them interested in your product or service? What can you provide them that would make their lives better as a result of buying from us instead of someone else? And finally why would they want anything from us over any other option available right now on the market place today?"
Know your media sources’ preferences.
To help you craft your press release, it’s important to know the preferred format of each outlet.
For example, if you are submitting your media release example to a big publisher like The New York Times or The Wall Street Journal, they may prefer a more formal format than smaller outlets like Forbes or The Atlantic. Knowing this ahead of time will help keep things on track and save time when sending out information about your business.
Use industry jargon.
The best way to use industry jargon is when it's relevant to your audience. If you're trying to get funding for a new product, don't say "We're looking for investors" unless the investor is looking at you with the same kind of perplexed stare that they'd give a teenager who just told them they have cancer. Instead, say something like "Our company has developed a revolutionary technology that will revolutionize the way people shop." That way, even if someone doesn't know what "revolutionizing the way people shop" means (and chances are pretty good that they don't), they'll still be able to mentally see how their money might help your business succeed and make their lives better in some way—even if it's only as an indirect result of something else happening down the line (like more customers buying products).
If there isn't any relevant jargon in your industry yet but one day someone comes along and starts using it all over social media then don't worry because most likely nobody else knows either! It's always good practice though when writing press releases not only try not use too much jargon but also avoid overusing any particular type of word or phrase so as not confuse readers into thinking something else entirely than what was meant originally."
Include supporting images.
While a press release example for new product is meant to be short and concise, it's also important that you include supporting images. Images can help tell the story behind your brand or product; they can illustrate a point you're trying to make; and they should be relevant to the topic at hand.
Images should also be high resolution—the higher the resolution, the better they'll look on paper. And last but not least: make sure that all these images are clear and easy to read!
Write a quote.
A quote is a great way to support your claims and back up what you're saying. Make sure that the quote is relevant and meaningful, though—you don't want someone else's words being used in a press release when they might not agree with everything you're saying.
For example, if I'm writing about how my company has developed an innovative new product for children's bedrooms (which we do), I could use an excerpt from an interview with our CEO that explains why this new product is so important: "The key concept behind our design was making sure every inch of space was well thought out." This would be considered appropriate because it shows how much thought went into developing such a unique piece of furniture for children's rooms—and also gives readers insight into how much care went into creating something like this!
Add boilerplate information.
Boilerplate information is the stuff you need to include in your press release example for event, but it's not necessarily newsworthy. It includes contact information and basic details about the event or company.
For example, if you're announcing that you're moving to a new location, then state your address and phone number so people can reach out with questions or concerns. If it's something bigger than just an address change (like starting a new job), write down what city or country that position will be located in so readers know where they should look for more information about this particular move—or how they can find out more about yours by looking at your previous employer's web page or social media profiles (if applicable).
Include all relevant contact information.
You should include as much contact information in your press release as possible. This includes:
Your name, title and contact information (i.e., name, email address, phone number)
A link to your website (if applicable)
The date the release was distributed
Writing a press release can be difficult, but there is a framework to doing it well
Writing a press release can be difficult, but there is a framework to doing it well. Research news outlets to which you’ll send your release, then write a catchy headline and make sure the first sentence of your announcement stands out from the rest.
You want people to read what you have written, but not just any old thing will do—it needs to be written in such a way that people remember it later or share with others who might benefit from reading it as well.
Conclusion
When you’re writing your first event press release template, it may feel like a bit of a challenge. You want to get your ideas across quickly and concisely, but you also want them to be interesting enough for journalists. Fortunately, there is a framework to doing this well: make sure that the first sentence is catchy or funny; find out who will read or hear about your story; write an opening paragraph that answers all five questions (who? what? when? where? why?). This should guide you through writing a press release that not only gets published but also helps with promotion on social media.
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