A Manual for Press Release Pricing, Business Wire Pricing in 2022

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A Guide to Press Release Pricing, Business Wire Pricing in 2022


If you’ve ever thought about sending out a press release, it can be overwhelming. There are many different options when it comes to PRWeb Pricing pricing from various distribution companies. The good news is that there are some basic things you should know before making any decisions on which company is right for your needs.

What’s the Difference Between a Standard Press Release, a Premium Press Release, and a Premium Plus Press Release?

There are three different types of press release pricing: standard, premium, and premium plus. The difference between these three options is based on the level of content included in your press release.

  • Standard press releases are free and include basic information about your company, including contact information and a summary for each story that includes it.

  • Premium Press Releases cost $199 per release with additional elements such as images or videos included at no extra charge (so you can use them as part of your pitch). If you want to add more bells and whistles than this price covers then we suggest purchasing a Premium Plus version which costs an additional $499 but still comes with all the bells and whistles mentioned above!

Which Press Release Distribution Company is the Best? PRWeb vs. PRNewswire vs. Business Wire

The best Marketwired Pricing distribution company is PRWeb. It's a great option if you're just starting out and don't have much money to spend on marketing, or if your company doesn't fit into any of the other categories above.

PRNewswire and Business Wire are also solid choices that provide quality service at a reasonable price point, but they aren't quite as comprehensive as PRWeb's offerings. They both have features like editorial review, which can be helpful in getting your content seen by journalists who may be reading similar pieces (but not necessarily covering yours).

How Much Does It Cost to Send a Press Release with PRWeb? PRWeb Pricing Breakdown

PRWeb pricing depends on the package you choose. The more features you add to your press release, the higher your costs will be.

  • How many words are in your press release? Business Wire Pricing offers a basic and advanced package, which cost $10 per word or less. If you want to include up to 250 words (about seven sentences), then PRWeb's standard pricing is $15 per word; if you need more than 250 words (about 10 sentences), then their premium service will cost $20 per word.

  • How many links does this press release have? Links make up part of every story on any site that publishes content online—it's how readers find out about new stories when browsing through related articles and blog posts that are relevant to their interests or job roles as journalists reporting on topics related to those topics being discussed by other journalists covering similar news reports from other sources such as newspapers or magazines etcetera...

How Much Does It Cost to Send a Press Release with PRNewswire? PRNewswire Pricing Breakdown

PRNewswire is one of the most popular press release distribution companies in the world. It offers a free plan, but you must pay to get your news distributed.

In addition to its low price point, PRNewswire has some other unique features that make it stand out from its competitors:

How Much Does It Cost to Send a Press Release with Marketwired? Marketwired Pricing Breakdown

Marketwired is a cloud-based software provider that offers inbound marketing, outbound email marketing, and social media management tools to help Press Release Pricing grow their leads. The company has grown rapidly over the last few years and now provides services across 50 countries.

Marketwired Pricing Breakdown:

  • Words: $2/word (up to 10 words)

  • Press Release Distribution Channel: $4 per channel or $8 for multiple channels at once (i.e., up to 20 distribution channels)

  • Contacts: $25 per person or group

  • Countries/Languages/Language Packs: Each additional language pack costs an additional fee of $50

What’s the Difference Between PRWeb and PRNewswire? How Do You Choose Which One is Right for You?

You may be wondering what the difference is between PRWeb and PRNewswire. In short, they are different companies with very different focuses.

PRWeb is a newer company that focuses on digital-only PRNewswire Pricing. They have an extensive database of journalists and other media outlets who want to receive these types of files through their service. On the other hand, PRNewswire has been around since 1996 and still uses traditional methods for distributing press releases (i.e., via faxes). The two services are not direct competitors—they complement each other perfectly!

What’s the Difference Between Business Wire and PRNewswire? How Do You Choose Which One is Right for You?

Business Wire and PRNewswire are two different companies, but they both distribute press releases. The main difference between the two is that Business Wire offers an end-to-end service, while PRNewswire only distributes your press release to the media outlets that have an interest in it (and at a much lower cost).

If you choose to use Business Wire for your distribution needs, expect to pay $1 per release plus $0.10 per word or $25/month for 3 months ($75 total). If you want to use PRNewswire instead of Business Wire, expect to pay around $2-$3 per release plus 15 cents per word or 30 cents/per month for 3 months ($50 total).

There are many different options when it comes to press release pricing from various distribution companies.

There are many different options when it comes to press release pricing from various distribution companies. Some of the most popular ones include PRWeb and News Release Distribution Service (PRNS), which offer a free trial period, but both companies charge for their services.

PRWeb offers a flat fee of $199 per year for its basic package of services, including:

  • Free hosting on their website hosting platform

  • Distribution through all major email providers (including Gmail) as well as social media platforms like Facebook & Twitter

However, if you want more control over how your PRNewswire Cost appears in search results or on other websites then you should look into purchasing an account at PRNewswire instead. Like PRWeb they charge $199 annually for this option as well; however, there's one significant difference between them: access levels differ significantly!


We hope this blog post has helped you figure out which press release distribution company is right for your business. As always, we are here to help! If there are any questions that remain unanswered, please don’t hesitate to reach out and contact us. We look forward to hearing from you soon!

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